{"id":67,"date":"2023-06-08T11:42:00","date_gmt":"2023-06-08T15:42:00","guid":{"rendered":"https:\/\/tictaccomai.com\/?p=67"},"modified":"2024-07-27T11:43:10","modified_gmt":"2024-07-27T15:43:10","slug":"google-analytics-4-vs-universal-key-differences-and-advantages","status":"publish","type":"post","link":"https:\/\/tictaccomai.com\/fr\/google-analytics-4-vs-universal-key-differences-and-advantages\/","title":{"rendered":"Google Analytics 4 vs Universal : Principales Diff\u00e9rences et Avantages"},"content":{"rendered":"

Dans le domaine du suivi et de l'analyse des donn\u00e9es, Google Analytics est l'un des outils les plus populaires et les plus puissants disponibles. Au fil des ann\u00e9es, Google a introduit plusieurs versions de son outil d'analyse, avec Google Analytics Universal (GAU) comme version pr\u00e9c\u00e9dente et Google Analytics 4 (GA4) comme la plus r\u00e9cente. Dans ce blog, nous allons explorer les principales diff\u00e9rences entre GAU et GA4, en mettant en lumi\u00e8re les avantages et les nouvelles fonctionnalit\u00e9s de GA4.<\/p>\n\n\n\n

1. Structure des Donn\u00e9es :<\/strong><\/p>\n\n\n\n

L'une des principales diff\u00e9rences entre GAU et GA4 r\u00e9side dans leur structure de donn\u00e9es. GAU est bas\u00e9 sur une architecture de suivi par pages, ce qui signifie que chaque page visit\u00e9e par un utilisateur est enregistr\u00e9e comme un \u00e9v\u00e9nement distinct. En revanche, GA4 utilise une approche bas\u00e9e sur les \u00e9v\u00e9nements, o\u00f9 toutes les actions des utilisateurs (vues de pages, interactions, conversions, etc.) sont enregistr\u00e9es comme des \u00e9v\u00e9nements au sein d'une seule propri\u00e9t\u00e9. Cette approche plus flexible permet une collecte de donn\u00e9es plus avanc\u00e9e et une meilleure compr\u00e9hension du comportement des utilisateurs.<\/p>\n\n\n\n

2. Suivi Multi-Plateformes :<\/strong><\/p>\n\n\n\n

Une autre am\u00e9lioration significative de GA4 est sa capacit\u00e9 \u00e0 suivre les utilisateurs sur diff\u00e9rentes plateformes, y compris les applications mobiles et les sites web. Alors que GAU est principalement con\u00e7u pour suivre les interactions sur les sites web, GA4 offre une vue plus compl\u00e8te du parcours utilisateur en int\u00e9grant les interactions sur les applications mobiles. Cela permet aux marketeurs d'obtenir une compr\u00e9hension plus pr\u00e9cise de l'engagement des utilisateurs, quel que soit le canal utilis\u00e9.<\/p>\n\n\n\n

3. Mod\u00e8le de Machine Learning Int\u00e9gr\u00e9 :<\/strong><\/p>\n\n\n\n

GA4 est con\u00e7u pour int\u00e9grer directement le machine learning et l'intelligence artificielle dans l'outil d'analyse. Il utilise le machine learning pour fournir des insights plus approfondis sur les segments d'audience, les pr\u00e9dictions de comportement des utilisateurs et les opportunit\u00e9s de conversion. Cette fonctionnalit\u00e9 offre des avantages significatifs en termes de personnalisation de contenu, de ciblage publicitaire et d'optimisation des campagnes marketing.<\/p>\n\n\n\n

4. M\u00e9triques et Mesures Am\u00e9lior\u00e9es :<\/strong><\/p>\n\n\n\n

GA4 introduit \u00e9galement de nouvelles m\u00e9triques et mesures qui offrent une analyse plus pr\u00e9cise des performances. Par exemple, GA4 met davantage l'accent sur les \u00e9v\u00e9nements et les conversions plut\u00f4t que sur les vues de pages, permettant aux marketeurs de se concentrer sur les actions ayant le plus d'impact sur les r\u00e9sultats commerciaux. De plus, GA4 fournit des insights sur la valeur \u00e0 vie des clients, les cohortes d'utilisateurs et la mod\u00e9lisation des donn\u00e9es, facilitant ainsi l'\u00e9valuation de la rentabilit\u00e9 et la prise de d\u00e9cisions bas\u00e9es sur les donn\u00e9es.<\/p>\n\n\n\n

Conclusion :<\/strong><\/p>\n\n\n\n

Google Analytics 4 repr\u00e9sente une \u00e9volution significative par rapport \u00e0 Google Analytics Universal, offrant une structure de donn\u00e9es plus flexible, une capacit\u00e9 de suivi multi-plateformes et des fonctionnalit\u00e9s avanc\u00e9es de machine learning. Bien que GA4 soit encore r\u00e9cent et en d\u00e9veloppement, GAU est largement utilis\u00e9 et pris en charge par Google. De nombreux sites web et entreprises utilisent actuellement GAU et peuvent continuer \u00e0 le faire sans probl\u00e8me. GA4 est une option plus r\u00e9cente qui n\u00e9cessite une p\u00e9riode de transition pour les utilisateurs souhaitant b\u00e9n\u00e9ficier de ses fonctionnalit\u00e9s avanc\u00e9es.<\/p>\n\n\n\n

Il est recommand\u00e9 aux utilisateurs de GAU d'\u00e9valuer les avantages sp\u00e9cifiques que GA4 peut apporter \u00e0 leur entreprise et de prendre en compte les ressources et le temps n\u00e9cessaires pour passer \u00e0 GA4. Chercher des ressources suppl\u00e9mentaires et des conseils d'experts pour bien comprendre les diff\u00e9rences et d\u00e9cider de la meilleure approche pour leur entreprise peut \u00eatre b\u00e9n\u00e9fique.<\/p>\n\n\n\n

En d\u00e9finitive, que vous choisissiez Google Analytics Universal ou Google Analytics 4, l'essentiel est de suivre et d'analyser vos donn\u00e9es pour prendre des d\u00e9cisions \u00e9clair\u00e9es et am\u00e9liorer votre pr\u00e9sence en ligne.<\/p>\n\n\n\n

<\/p>\n\n\n\n

Mario L. Gagnon<\/p>\n\n\n\n

Tic Tac Com AI<\/p>","protected":false},"excerpt":{"rendered":"

In the realm of data tracking and analysis, Google Analytics stands as one of the most popular and powerful tools available. Over the years, Google has introduced multiple versions of its analytics tool, with Google Analytics Universal (GAU) being the previous version and Google Analytics 4 (GA4) being the latest. In this blog, we will […]<\/p>\n","protected":false},"author":228770651,"featured_media":69,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"{title}\n\n{excerpt}\n\n{url}","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[1],"tags":[154578,69790905,13535,175,1958],"class_list":["post-67","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-digital-marketing","tag-ga4","tag-google-analytics","tag-marketing","tag-seo"],"yoast_head":"\nGoogle Analytics 4 vs Universal: Key Differences and Advantages - tictaccomai.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tictaccomai.com\/fr\/google-analytics-4-vs-universal-key-differences-and-advantages\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics 4 vs Universal: Key Differences and Advantages\" \/>\n<meta property=\"og:description\" content=\"In the realm of data tracking and analysis, Google Analytics stands as one of the most popular and powerful tools available. 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the realm of data tracking and analysis, Google Analytics stands as one of the most popular and powerful tools available. Over the years, Google has introduced multiple versions of its analytics tool, with Google Analytics Universal (GAU) being the previous version and Google Analytics 4 (GA4) being the latest. 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